Fb has 2.45 BN users and 20 % of the
global population. From India, only 290 MN users registered on Facebook.USA has 19 MN,
Indonesia has 140 MN and Brazil has 130 MN users. 80% of users use Fb and Instagram. FB
has most of the information of users.
FB ads are the cheapest form of advertising online. It’s easy to track the investment as ROI. Retargeting is one of the major features of FB.
Google Ads Vs Facebook Ads
Both FB ads and Google Ads focus on
quality and user experience delivered by advertisers. Google search ads are inbound
ads.
It is aligned with SEO and FB ads are outbound ads. It’s aligned with social media. Fb ads are considered as “Paid Social”. Google ads are text-based.
FB ads are Visual with Images, Videos based on likes, comments, and share features. With Google ads, “ Who are they” doesn’t matter because either intent is very clearly established with the search query.
Audiences are most important for Facebook. Targeting is everything, Via Google ads targeting is done via keywords.
Target audiences are the most important
part of Facebook ads. If you get the right target audiences your ads will perform really
well even if your ad copy is not great.
because the right audiences are seeing it. The greatest ad copy may fail if it’s shown to the wrong target audience.
Facebook pixel is a code that will be deployed on all the pages of your website. Instead of having separate codes for conversion and analytics, The Facebook pixel is one code that serves all the purposes. It tracks the traffic, creates custom audiences, also will help you with custom conversion. Using the Facebook Pixel you can create lookalike audiences, Custom conversions. Lookalike audiences perform better if FB pixel has served 1000 times.
Custom Conversion
After getting the target audience right;
The most important thing with Facebook ads is the ad copyright. Many people create ads
that look like ads. And generally, people do not like ads.
Create an ad copy that looks like a Facebook post. When you write an ad copy That looks like a Facebook update post from you. People will pay attention. Write short sentences and talk directly. Narrate a story. Your goal is to retain the attention of your users while they are being bombarded with 1000 + notifications from their Facebook account.
Facebook is a very visual medium. A good image can give a good CTR. The same ad can have multiple images and you can test which ad gives the best performance. When you set up a Facebook ad; keep in mind to publish the same ad on Instagram as well. Instagram is more visual than Facebook.
Facebook Ad Example
You may use stock images within the Facebook library when you are starting to run an ad. When you are getting serious with a higher budget, use custom-designed images for your ad. Get a design for your ad.
You can promote affiliate products on
Facebook but you cannot promote affiliate links directly. As a general rule, you can not
share affiliate links on social channels. The best way to promote your product is to
write reviews of products on your blog and drive traffic to your blog. Create a
follow-up sequence and nurture your list. build trust and create a tribe. Once you have
a tribe; engage them with expected content and then recommend affiliate products to
them.
To know more about Facebook ads or want to generate leads for your business via Facebook organic or paid campaign; You may write onvitthal.jagtap@avispixel.comor
call me on+91-942233645