People do not go to google to waste time.like FB or instagram.
Conversion is low in Fb or instagram but conversion in google is
high.People search on google. People are searching on
google when they want it. Facebook is image based media platform
but google is text based media.its more like classified listing. So
via google ad you will get an opportunity to reach people who
are looking for your services or products. If people are looking
for you, conversion is good in google ads. Google gets
3.5 MN search queries per day. You are looking for your customer
halfway. Via google you are looking for them and they are
looking for you. Via google Ads conversions are higher
as well lead quality is also higher. The intent is clear so
demographic and interest doesn’t matter. Every google ad
campaign is an asset ; it matures and becomes more efficient
over a time. Google ads can give you ideas for keywords to use
for SEO and Content.
“Reach
new heights with Google Ads precision. Targeted campaigns that
resonate, drive action, and amplify your brand. Maximize ROI,
conquer your market, and soar above the competition. Start your
journey to digital dominance today.”
Vitthal
Jagtap
Getting the most of the
traffic from Google :
You need a strong funnel to
convert the traffic into leads and leads into sales. Once you
have a strong funnel, The sales will drive the capital needed
for funding the ads.
The funnels need to be like:
Visitors> Leads >SAles Page> Buyers
Running a conversion
optimized ad is very important to make Google Ads work.
Search traffic + Display
network can drive a lot of traffic at very low cost. Display and
video campaigns can be used to retarget people who are already
in the funnel.
YouTube is the second
largest search engine in the world.
If you think long term, You
will get better ROI.You will get most of the traffic at lowest
cost when you run many campaigns at a low daily budget.Once a
campaign starts working it will continue for several years.
Build assets.
Understanding conversions
:
Creating the
right conversion pixels are very important to create highly
efficient Google Ads campaign that brings results for long
time.
Create
tracking codes for each stage of your funnel.
Create
audiences from conversions from the tracking codes(Just like
facebook pixel).
Set
conversions for visitors, leads and for sales.
You can do all
these tracking without Google analytics.
You may use
Google Tag Manager to track all the codes.
Creating custom Audiences
:
You create
audiences from conversion audiences
Use different
audiences for stages of the funnel
For the people
who have visited by not opted in;You can run ads to get them
visit your landing page again
For the people
who have opted in and seen the sales page, but did not
purchase the product you can run the ads to get them to visit
the sales page again.
The same
custom conversions and audiances can be used for all types of
campaigns.
Having a
strong organic SEO and content marketing strategy will help
with paid ads
Creating your First
Google Ad:
Come up with 10 to 15
keywords to search your ad.
Keywords inside Google
search Ads are usually categorized into broad match, exact match
and broad match exact modifiers.
Start with broad match
keywords. You can take keywords from Google keyword
planner,Ahrefs,Google Auto suggest or make an educated guess
about what you audience is searching for.
Run the Ads for few days to
find out the search terms .
Add negative keywords and
add more phrase match keywords.
Expand your search campaigns
to the display network.
Create more ad group and
landing pages for different themes.
